The number of branded residence schemes reached a total of 71 by the end of 2022, with 13 new schemes representing a 22% growth over the first half of the year. In addition, the average price per square foot for branded residences increased by 14% compared to the first half of the year. Despite this, the premium for branded residences relative to non-branded residences remained constant at 37% as overall prices continued to rise in Dubai.
New schemes introduced to the market comprised mostly residential developments with hotel management and stand-alone residential developments with brand association, both of which have seen a surge in popularity. Residential developments adjacent to a hotel remain the most popular type, accounting for 31% of the market in Dubai.
Compared to the first half of the year, branded residences witnessed a 1.4% decline in terms of transactions, but a 27% rise in terms of value. This reflects the product’s popularity among high- net-worth end-users and investors, as well as their confidence in its future potential. This segment is dominated by the primary market, which continues to gain appeal. 60% of branded residence transactions are initial sales, and their value accounts for 73% of the total value of funds invested in the segment. Developers are actively working to meet the high demand from international buyers, with 42 residences currently under construction and 29 ready developments. The average price per square foot for an off- plan branded residence is 8% higher than that of a ready branded development, indicating a preference among buyers for more luxurious developments. Bulgari remains the most expensive and exclusive branded residence in Dubai, with a price per square foot of 9,148 AED.
Featured Branded Residences
Bvlgari Lighthouse
- Location: Jumeirah Bay Island
- Type: Residential development adjacent to a hotel.
- Developers: Meraas Properties
Bulgari Lighthouse, Natural residential places situated between the sea and the sky. Coral, a valuable natural material, serves as both a literal and symbolic design inspiration for the building, providing security, privacy, and tranquility. lift access. The Sky Villa Penthouse, positioned up on top with breathtaking views of the Arabian Gulf, is the height of luxury living.
Reflecting the Bulgari ideals of unrivaled craftsmanship, careful perfection, and timeless beauty, carefully chosen residences are separated by architectural coral layers that filter light, air, and the outside environment.
The Bulgari Lighthouse provides the ideal retreat, covered in coral at the heart of a dynamic natural canvas, as a unique residence within any collection. Bulgari Lighthouse Dubai, which had been designed by the renowned architectural company Antonio Citterio Patricia Viel, combines contemporary Italian elegance while drawing influence from the natural world and the surrounding environment.
Its elevated location and breathtaking views inspired the building’s unique design, which highlights the contrast between sea and city, as well as sky and earth.
Orla by Dorchester Collection
- Location: Palm Jumeirah
- Type: Residential developments with hotel management.
- Developer: Omniyat Group
Orla by Dorchester Collection is a luxury residential development located on the exclusive Palm Jumeirah in Dubai. The development offers a collection of luxurious apartments and penthouses, all featuring breathtaking views of the Arabian Gulf. The development is designed to perfection to provide residents with the ultimate luxury living experience.
Orla’s luxurious apartments and penthouses are designed to offer maximum space and comfort by 2, 3, and 4-bedroom residences, with each unit offering an array of modern amenities that cater to residents’ every need. The floor-to-ceiling windows provide residents with stunning views of the Arabian Gulf and the surrounding area, creating a feeling of being one with nature.
The units are available in different sizes and floor plans, making it easy for residents to find the perfect home that suits their lifestyle. The development features a range of amenities for residents, including a private beach, infinity swimming pool, fully-equipped gym, and a spa.The private beach is the perfect place to relax and enjoy the beautiful sea views, while the infinity swimming pool provides residents with the ideal spot for swimming and sunbathing. The gym is equipped with state-of-the-art equipment, providing residents with the opportunity to maintain their fitness levels. The spa offers an array of treatments, including massage, beauty treatments, and more.
Kempinski Residences - The Creek Dubai
- Location: Creekside
- Type: Residential developments with hotel management.
- Developer: Swiss Property Development
These stunning residences, situated in a spectacular position along The Creek in the heart of Dubai, are the ideal combination of architecture and nature. This is the preferred place for discriminating individuals who desire a calm and tranquil lifestyle supplemented by first-rate amenities and superb services.
Designed to include every feature of luxury living in the middle of a spectacular city. Built to impress and captivate, Kempinski Residences The Creek Dubai has been expertly designed to offer a balanced lifestyle of your choosing. Each and every element is studied in depth with your well-being and that of your family in mind.
Six Senses Residences
- Location: Palm Jumeirah.
- Type: Residential development adjacent to a hotel.
- Developer: Select Group.
Six Senses, one of the world’s most recognizable hotel and spa brands, is set to open the Six Senses Residences on Dubai’s famed Palm Jumeirah. This magnificent residential building places a premium on health and relaxation and is designed to mirror the feel of a resort. The development will be positioned on the Palm’s West Crescent, providing a panoramic view of the Dubai Marina skyline, JBR, Bluewaters Island, Ain Dubai, and the Emaar Beachfront cruise docks. Additionally, it has a private beach with unobstructed sea views and a 61-room hotel. The Six Senses’ residential choices are ideal for families of any size. There are 114 two-to-four-bedroom penthouses, seven Royal Penthouses with four bedrooms (two of which are bigger units known as Imperial Penthouses), 32 Sky Villas with three-to-four-bedroom duplex configurations, and nine unique Signature Beachfront Villas with five bedrooms. Each house has a fully integrated branded kitchen, a study, and an Amir’s quarters. The Royal Penthouses and Villas include private pools, while the Signature Villas, of course, provide direct beach access.
